Peeterman Artois

Peeterman Artois and Artois Eiken axed by InBev

02-Dec-2008

InBev UK has confirmed it is to withdraw Stella Artois brand variants Peeterman Artois and Eiken Artois from trade.It comes despite assurances from...

Opinion: Why the secrecy, drinks producers?

10-Nov-2008

Am I alone in wishing there wasn't such a need for secrecy among drinks producers? At a time when the pub trade is crying out for a spark of...

Reassurance needed

30-May-2007

THE PUBCO boss points at the fonts for Stella Artois, Artois Bock and Peeterman Artois, InBev's 'famille Artois', in one of his pubs. "What are they?...

League of gentlemen

30-Nov-2006

Advertising is becoming the norm for speciality beers as they step into the limelight. Jo Grobel looks at the role of mass marketing in niche...

Peeterman rolls out in time for Christmas

17-Nov-2006 By Jo Grobel

InBev is launching its first national ad campaign for Peeterman Artois, which focuses on the beer's low abv. The poster ads will run from the end of...

InBev invests £50m to back Artois expansion

06-Apr-2006 By Rosie Davenport

InBev is backing its Artois beer range with £50m of investment, in a move that could boost its on-trade presence. The spend will fund the roll out...